Wednesday, December 14, 2011

Tonight I received the following email...

Tonight I received the following email.
"I'm looking for an open-box/b-stock of the Burson HA-160 amp. Let me know if you have anything. Thanks - xxxxx"

This is not an unusual request. In fact I get several of them daily. As a dealer, I am slightly offended by this. But who is to blame?


I do not blame the customer for wanting a good deal. I do not blame them for expecting a 15 to 20% discount on their first (and probably only) transaction with a dealer who concedes their request. They came to expect it because it is happening regularly. So often that it has become the norm.


Why?